Healthcare was built on people. So was uPaged
uPaged is a healthcare workforce marketplace founded by nurses, built to reduce administration, strengthen relationships and give clinicians and healthcare organisations more choice, transparency and control.
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Nurse FoundedStarted by an ICU nurse who lived the problem first-hand |
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AustralianOwned and operated, home-grown solution |
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NationwideTrusted by healthcare organisations across Australia |
OUR MISSION
To transform the delivery of on-demand healthcare worldwide by empowering practitioners and enabling healthcare facilities to seamlessly connect the right better talent, to the right better shift, at the right price price so that patients thrive
OUR VISION
A world where on-demand practitioners are empowered to deliver high-quality patient care
Better for clinicians
Freedom to choose when, where and how you work, with control over your career and the rates you earn.
Better for organisations
Less administration, stronger workforce continuity and full visibility over staffing, all in one place.
Better for patients
When clinicians are matched well and genuinely supported, patients receive safer, more consistent care.
OUR STORY
There has to be a better way
After years in intensive care, our founder Zara watched the same problems play out shift after shift. Talented nurses had little say over where they worked or who they cared for. Healthcare organisations paid steep agency fees, yet couldn’t tap the skills sitting right in front of them.
The staffing model was built for agencies, not for the people doing the work or the patients depending on them. One question kept coming back.
There has to be a better way
MEET THE FOUNDER
Zara Lord
CCRN, BN, GradCertCritCareNsg, MACN, CEO | Founder
Zara spent years as a Registered Nurse and Intensive Care Specialist before founding uPaged. Her time on the ward, and her frustration with traditional staffing, shaped a platform built by clinicians, for clinicians – one that treats relationships as the point, not an afterthought.
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When we replace reactive staffing decisions with clinical, data-informed decisions, we don’t just fill shifts – we build safer, more sustainable healthcare.
Zara Lord · Founder
Trusted by leading healthcare organisations spanning hospitals, primary health, clinical trials and aged care
OUR VALUES
The values we live by
Our culture is driven by respect, transparency and true ownership of our roles. We’re passionate about change and creating value. We have zero-tolerance for discrimination in any form. We’re nimble and responsive, and we’re big on collaboration – we listen and we learn from each other – and we know that makes us stronger as a team.
We’re adventurers | We’re trailblazers | We’re compassionate, and we’re kind | We are honest and considerate | We are authentic and we’re different | We’re proud of our skills and qualifications | We choose the way we work
We are because uPaged
CURIOSITY
We’re driven by an insatiable need to know why. We never make assumptions. We challenge the status quo. We constantly ask questions. We thrive and innovate when we have and share new knowledge and experience.
COLLABORATION
We’re big on collaboration because growth is a team sport. We bring people and ideas together, and we listen and we learn from each other. We know that makes us stronger as a team.
TRANSPARENCY
We want healthcare practitioners and healthcare organisations to know who they’re doing business with. Everything up-front. We want to empower healthcare practitioners and organisations and we do this with open and honest communication.
INTEGRITY
We have a strong sense of responsibility to the honourable profession we serve. We will always do right, be honest, and uphold the fundamental rights of the people who practice, provide and receive healthcare.
QUALITY
We’re obsessed with raising the bar on on-demand work. We’re passionate about elevating the status of healthcare practitioners. We’re deeply committed to delivering an exceptional experience and phenomenal service with wow all the way.
CREATIVITY
We encourage wild ideas. We’re nimble and responsive. We believe diversity drives creativity, and in turn, that delivers innovation.
♦ IN THE INDUSTRY ♦
Recognised across Australian healthcare
The future of healthcare workforce management is an important conversation, and we’re proud to contribute to it. From keynote presentations and industry publications to podcasts and national events, our team regularly shares ideas that help shape the future of Australia’s healthcare workforce.
Industry Leadership
Australian College of Nursing
Building a more digital workforce, that's measurable
Australian Clinical Entrepreneurship Program
Mentoring Australia's next clinician innovators
Digital Health Festival
Zara Lord speaking on workforce technology and digital marketplaces
We're grateful for every opportunity to contribute to conversations that improve Australia's healthcare workforce. As uPaged grows, we'll continue sharing insights that help healthcare organisations and clinicians work better together.
TWO WAYS IN
Come help us build a better model
HEALTHCARE ORGANISATIONS
Fill shifts faster, with less administration
See how uPaged brings workforce continuity, transparency and clinical matching to your rostering.
CLINICIANS
Take control of your career and your schedule
Join a marketplace built by clinicians, where your skill, choice and relationships come first.
uPaged Pty Ltd ISO 9001:2015 CERTIFIED
